l4444 Privacy Policy

This Privacy Policy ("Policy") describes how l4444 ("Platform", "we", "us", "our") collects, processes, stores, and protects the personal data of individuals ("Player", "User", "you") who visit or register on the l4444 website at https://l4444.bio and use any of the associated betting, casino, or gaming services made available through the platform.

l4444 is committed to the responsible and transparent handling of personal data. We recognise that players accessing our platform from Bangladesh trust us with sensitive personal and financial information, and we take that responsibility seriously. This Policy outlines the full scope of our data practices in plain, readable English.

By registering an account on l4444, depositing funds, or using any feature of the platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal data as described herein. If you do not agree with the practices described in this Policy, you must not create an account or use the l4444 platform.

This Policy should be read together with the l4444 Terms & Conditions, available at l4444.bio/terms-conditions. In the event of any conflict between this Policy and the Terms & Conditions with respect to data handling, this Policy shall prevail.

l4444 collects personal data in several categories depending on the nature of your interaction with the platform. The categories of personal data we may hold about you include:

Identity Data

• Full name as it appears on a government-issued identity document
• Date of birth (used for age verification — players must be 21 years or older)
• National ID number (NID) or passport number where submitted for verification
• Profile photograph where submitted as part of the KYC process

Contact Data

• Email address registered to your l4444 account
• Mobile phone number, including Bangladeshi mobile numbers associated with bKash, Nagad, or Rocket accounts
• Residential address (city, district, division) as provided during registration or KYC

Financial Data

• bKash, Nagad, Rocket, and Upay mobile wallet account numbers used for deposits and withdrawals
• Visa and Mastercard card details (card number, expiry date — CVV is never stored)
• Transaction history including deposit amounts in BDT, withdrawal amounts, bonus credits, and wagering activity
• Deposit and withdrawal timestamps in Bangladesh Standard Time (BST, UTC+6)

Technical & Usage Data

• IP address and approximate geographic location derived from IP
• Device type, operating system, and browser version
• Pages visited on l4444, time spent on each page, and clickstream data
• Game session data including games played, bets placed, stakes, and outcomes
• Cookie identifiers and session tokens

Communications Data

• Content of support requests, live chat transcripts, and email correspondence with the l4444 support team
• Records of responsible gaming tool activations (e.g., deposit limits, self-exclusion requests)
• Marketing communication preferences and opt-in/opt-out records

l4444 does not collect or store sensitive special-category personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (other than identity photographs submitted for KYC), or health data, unless voluntarily provided in the context of a responsible gaming support request.

l4444 collects personal data through the following channels:

• Direct registration: Information you provide when creating your l4444 account, including name, email, mobile number, date of birth, and preferred payment method.
• KYC submissions: Identity and address documents you upload in response to a verification request from our compliance team.
• Payment transactions: Data passed to us by payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard) when you initiate a deposit or withdrawal.
• Platform usage: Automatically collected technical data generated as you browse the l4444 website and use its features, via cookies, server logs, and analytics tools.
• Customer support interactions: Data you share when contacting our support team via email at [email protected].
• Third-party partners: In limited circumstances, identity verification service providers may share data with us as part of the KYC process.

l4444 uses the personal data we collect for the following purposes:

l4444 will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or unless required by applicable law.

l4444 processes personal data on one or more of the following legal bases:

• Contractual necessity: Processing is required to perform the contract between you and l4444 — specifically, to operate your account, accept deposits, settle bets, and pay out winnings.
• Legal obligation: Processing is necessary for l4444 to comply with its legal obligations, including anti-money laundering (AML) requirements, know-your-customer (KYC) obligations, and fraud prevention duties.
• Legitimate interests: Processing is in l4444's legitimate interests to protect the integrity of the platform, prevent abuse of bonus offers, conduct platform analytics, and improve user experience — provided those interests are not overridden by your own privacy rights.
• Consent: Where processing is based on consent (for example, sending marketing emails or SMS promotions about BPL season offers or Eid bonuses), you may withdraw your consent at any time by contacting [email protected].

l4444 does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your personal data with the following categories of recipients only where strictly necessary:

Payment Processors

When you make a deposit or request a withdrawal, your financial data is shared with the relevant payment processor — bKash, Nagad, Rocket, Upay, Visa, or Mastercard — to the extent necessary to complete the transaction. Each of these processors operates under its own privacy policy and data protection obligations.

Identity Verification Partners

To satisfy KYC requirements, l4444 may engage third-party identity verification service providers who will process your identity documents on our behalf under strict data processing agreements.

Technology & Hosting Providers

l4444's platform infrastructure relies on third-party hosting, database, and security providers who may process personal data in the course of providing their services. These providers are contractually bound to process data only on l4444's instructions and to maintain appropriate security standards.

Legal & Regulatory Authorities

l4444 may disclose personal data to law enforcement agencies, financial intelligence units, or other regulatory bodies where required to do so by applicable law, by a court order, or in connection with an active investigation into money laundering, fraud, or other criminal activity.

Business Transfers

In the event that l4444 undergoes a merger, acquisition, or sale of all or part of its assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any consequential changes to this Privacy Policy.

The l4444 platform serves players primarily located in Bangladesh. However, the technical infrastructure supporting the platform — including hosting servers, security services, and third-party processors — may be located in jurisdictions outside Bangladesh. Where personal data is transferred internationally, l4444 takes steps to ensure that appropriate safeguards are in place to protect the security and integrity of that data during transfer and storage.

These safeguards include standard contractual clauses with service providers, requirements for data processors to maintain security standards equivalent to those applied within Bangladesh, and data minimisation practices that limit the volume of personal data transferred internationally to only what is strictly required for the purpose in question.

l4444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:

• Active account data: Retained for the duration of your l4444 account and for a period of five (5) years following account closure, to satisfy AML record-keeping requirements.
• Transaction records: Deposit, withdrawal, and betting history records are retained for a minimum of five (5) years from the date of the transaction.
• KYC documents: Identity verification documents are retained for a minimum of five (5) years following the completion of the verification process or account closure, whichever is later.
• Customer support records: Email and chat correspondence with our support team is retained for two (2) years from the date of the interaction.
• Marketing data: Marketing preferences and opt-in records are retained until you withdraw consent, plus an additional twelve (12) months for record-keeping purposes.
• Technical and usage data: Server logs and session data are retained for up to twelve (12) months before being anonymised or deleted.

Where retention beyond these periods is required by law, court order, or ongoing legal proceedings, l4444 will retain the relevant data until that obligation is fulfilled. Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

l4444 uses cookies and similar technologies (including web beacons, pixel tags, and local storage objects) to enhance your experience on the platform, maintain session state, and collect usage analytics. The cookies we use fall into the following categories:

• Strictly necessary cookies: Essential for the operation of the l4444 platform. These include session authentication tokens, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without impairing platform functionality.
• Performance & analytics cookies: Used to collect aggregated, anonymised data about how players interact with the l4444 website — including pages visited, time on site, and error reports. This data is used solely to improve platform performance.
• Functional cookies: Store your preferences such as language setting (English), display preferences, and last-visited game category to personalise your return visit experience.
• Marketing cookies: Used to track the effectiveness of promotional campaigns, including Eid bonus offers and BPL season promotions, and to limit the frequency of promotional messages shown to you. These are only active where you have opted in to marketing communications.

You can manage, restrict, or delete cookies at any time through your browser settings. Disabling strictly necessary cookies will affect your ability to log in and use core platform features. Disabling performance or marketing cookies will not prevent you from accessing l4444 services but may affect the relevance of content you see.

With your explicit consent, l4444 may send you promotional communications via email or SMS regarding new game launches, deposit bonus offers, cricket betting markets for upcoming BPL and T20 World Cup fixtures, IPL promotions, seasonal festival offers (Eid ul-Fitr, Eid ul-Adha, Pohela Boishakh), and other promotional content relevant to Bangladeshi players.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email you receive from l4444
• Updating your communication preferences in your l4444 account settings
• Contacting our support team at [email protected] with the subject line "Unsubscribe"

Withdrawal of consent for marketing communications does not affect your ability to receive transactional communications (such as deposit confirmations, withdrawal notifications, or account security alerts), which are sent on the basis of contractual necessity and cannot be opted out of while your account remains active.

l4444 will not send marketing communications to any player who has activated a responsible gaming tool, entered a self-exclusion period, or otherwise indicated that they wish to limit their engagement with the platform.

As an l4444 player, you hold the following rights with respect to the personal data we hold about you. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all verified requests within a reasonable timeframe.

• Right of Access: You have the right to request a copy of the personal data l4444 holds about you, including the categories of data held, the purposes for which it is processed, and the recipients to whom it has been disclosed.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. For account-critical data (such as name or date of birth), a supporting identity document may be required.
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where processing is unlawful. This right is subject to our legal retention obligations — we cannot delete data we are required by law to retain.
• Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing pending verification of our legitimate grounds.
• Right to Data Portability: Where processing is based on your consent or on contract performance, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on legitimate interests, including profiling for marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.

The l4444 platform is strictly intended for adults aged 21 years and above. l4444 does not knowingly collect personal data from any individual under the age of 21. If we become aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that data, close the associated account, and return any deposited funds to the original payment method subject to verification.

Parents and guardians who believe that a minor may have created an account on l4444 are encouraged to contact our support team immediately at [email protected]. We treat reports of underage account use with the utmost seriousness and will investigate all such reports on a priority basis.

l4444 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• SSL/TLS encryption: All data transmitted between your browser or app and the l4444 platform is encrypted in transit using industry-standard SSL/TLS protocols.
• Encrypted data storage: Sensitive personal and financial data stored on l4444 servers is encrypted at rest using strong encryption algorithms.
• Access controls: Access to systems containing personal data is restricted to authorised l4444 personnel on a strict need-to-know basis. All staff with data access undergo security training.
• Firewall and intrusion detection: l4444's infrastructure is protected by enterprise-grade firewalls and continuous intrusion detection systems that monitor for anomalous activity.
• Regular security audits: l4444 conducts periodic internal and external security reviews to identify and remediate potential vulnerabilities in its platform and data handling processes.
• Incident response: In the event of a data breach that poses a risk to players' rights and freedoms, l4444 will notify affected players without undue delay and take immediate steps to contain and remediate the breach.

While l4444 takes all reasonable precautions to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your l4444 account credentials. If you suspect that your account has been compromised, contact [email protected] immediately.

l4444 reserves the right to update or amend this Privacy Policy at any time. When we make material changes to this Policy, we will notify registered players via email to the address associated with their l4444 account, and we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we are protecting your personal data.

Your continued use of the l4444 platform following the posting of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you must stop using the platform and may request account closure by contacting our support team.

Minor updates — such as corrections to grammar, formatting improvements, or clarifications that do not substantively alter your rights or our data handling practices — may be made without prior notice. In all cases, the version of the Policy published on this page at any given time is the version currently in effect.

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data l4444 holds about you, please contact our Data Support team using the details below. We aim to acknowledge all privacy-related enquiries within two (2) business days and to resolve substantive requests within thirty (30) calendar days.

Email: [email protected]
Platform: https://l4444.bio
Operating Hours: Available 24 hours a day, 7 days a week
Response Language: English

When submitting a data rights request, please include your registered email address, your l4444 account username, and a clear description of the right you wish to exercise or the concern you wish to raise. We may ask you to provide additional verification to confirm your identity before processing a data access or deletion request, in order to protect your account security and prevent unauthorised data disclosure.